Are your digital marketing campaigns truly advancing your business goals? What areas should you focus on to drive more impact with your marketing budget?
Let us help you get control over your strategy with a Digital Marketing Evaluation.
We dive into your current digital marketing efforts to assess what’s working well and what areas you can tweak for a bigger impact. We examine your brand against the competitive landscape in your industry, look at key performance metrics for your current digital campaigns, and present opportunities where you can drive more business value.
You will receive a personalized evaluation of your current digital marketing efforts, measured against your own business goals and the competitive landscape, along with expert recommendations for where to focus your marketing budget moving forward.
Choose from three packages to meet your business needs and current digital efforts. Your marketing team can take this evaluation and run with it — or reach out to us if you want help pushing your goals forward.
Interested in a digital marketing evaluation? Request a free consultation.
Areas of Discovery
Our Digital Marketing Evaluation covers the following areas.
Do you have a clear picture of your target audience?
Is your website optimized to meet your marketing goals?
Is your brand positioned consistently across all channels?
Are you producing content your audience wants?
How does your content stack up to your competitors?
Is your content optimized to help attract leads, nurture prospects, and delight existing customers?
Email & Marketing Automation
Is your audience engaging with the content in your marketing emails?
Are you sending emails at optimal times for your audience?
Are you segmenting your audience appropriately, to send personalized messaging?
Does your audience engage with your brand's social media accounts?
Are you active on the social media platforms where your audience spends time?
Are your advertising dollars being optimized?
Is your brand seen as a thought leader in your industry?
Are your competitors producing thought leadership?
What thought leadership content can you produce to elevate your brand's image?
Search Engine Marketing (SEM) & Pay-Per-Click (PPC)
Are you spending your dollars on Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising effectively?
How can you optimize your SEM and PPC budget?
What keywords should your brand be targeting?
Search Engine Optimization (SEO)
Is your website optimized for search engines to easily find your business?
Which keywords are most commonly used when searching for your products, service, or industry?
Is your digital content following SEO best practices?
Conversion Rate Optimization (CRO)
Is your website design optimized to increase conversions?
How are visitors interacting with your website?
What elements of your website can be easily tested to improve conversion rates?